Predicting the Adoption of Virtual Reality Tourism in the Post COVID-19 Pandemic Era

The purpose of this study was to investigate the adoption of virtual reality (VR) tourism technology in the post-COVID-19 pandemic using the Technology Readiness Index (TRI) and Technology Acceptance Model (TAM). Data were collected from 456 users of VR tourism technology using an online survey. The structural equation model was employed to evaluate the hypotheses. All TRI constructs, except for the "discomfort,” affect two TAM constructs are perceived usefulness and perceived ease of use. Attitude is significantly influenced by perceived usefulness and perceived ease of use. At the same time, it significantly affects intention. In increasing users' intention to adopt VR tourism technology, this study will encourage VR tourism technology creators to develop high-quality VR tourism technology to provide visitors with helpful and useful. Furthermore, marketing managers, local governments, and other parties concerned about the future of tourism also have to create an effective way to promote VR tours to enhance users' intentions. Empirically, this study is the first to examine VR tourism adoption using TRI and TAM after the COVID-19 pandemic. © 2023 AJHTL /Author(s)

Millennial loyalty in Halal tourism: a destination-based analysis. (Special Issue: COVID-19.)

This study seeks the answer to the proposed questions of past Halal tourism studies, namely how does loyalty form for Millennial Muslim tourists when they visit domestic or international destinations. The data for this study were collected from 432 Indonesian Muslim Millennials. Using partial least squares structural equation modelling, this research shows that Halal experience and attraction experience influence the perceived value, satisfaction, and loyalty of Muslim Millennial tourists. While Halal experience is considered to be an important factor in determining Millennial Muslim satisfaction when visiting domestic destinations, Halal experience is not considered as important when visiting international destinations. Further, perceived value, satisfaction and loyalty are more influenced by experience with tourism attractions than by Halal experience when visiting either domestic or international destinations.